The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beverages - Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA Category: Campaigns for Good
Mexico Manda
Agency: GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client: Corona Category: Cinematography / Single
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Craft / Writing - Series
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Series
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Brand-Side Initiated & Originated Projects
Yours To Take
Agency: Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client: AB InBev / Budweiser Category: Original Music / Score - Short Form
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev Category: Sound Design
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Physical Product / In-Market
FORTALEZA
Agency: draftLine / Bogotá + Abaco films / Bogotá
Client: AB-INBEV CLUB COLOMBIA Category: Innovation & Transformation / Innovation in Brand-Side
Bring Home The Bud
Agency: Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client: Budweiser / AB InBev Category: Current Event Response
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Social Media Post / Series
mike's in a Beer World
Agency: FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client: ABInBev mike's Hard Lemonade Category: Brand Partnerships
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Craft / Use of Sound
Heinekicks
Agency: BBH Singapore + Le Pub Singapore + Pleid St + The Shoe Surgeon
Client: Heineken® Category: Promotional / Physical Items
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Promotional / Physical Items
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Product & Mobile Integration
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Experiential & Installations / Experiential & Immersive
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Experiential & Installations / Experiential & Immersive
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Experiential & Installations / Experiential & Immersive
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Television & VOD / Varying Length Series
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Out of Home / Brand Installations
Plastic Free Future Mart
Agency: Droga5 / New York + Enter + Pink Sparrow
Client: Molson Coors Category: Out of Home / Brand Installations
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Craft / Storytelling
Quilmes Coincidencies World Cup can
Agency: draftLine BUE / Buenos Aires + AB InBev
Client: Quilmes Category: Packaging / Mass-market
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Out of Home
The Billboard Is Yours To Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Out of Home
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Best of Direct Marketing
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Best of Brand-Side / In-House
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
It's a New World of Cocktails
Agency: Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles
Client: Crown Royal Category: Production Design
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Media
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Experiential & Installations / Brand Installations
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Out of Home / Billboards & Transit
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Multi-Country or Global / CSR
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Production Design
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Innovation & Transformation / Innovation in Lockdown
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Direct Marketing
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Channel / Single Platform
Reverse Label
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Corona Category: Brand-Side Initiated & Originated Projects
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Integrated Campaign
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine / Bogotá + Abaco films / Bogotá
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Campaigns for Good
Annual ID:
OS23_BS032M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client:
Corona
Title:
Mexico Manda
Category:
Cinematography / Single
Annual ID:
OS23_MI090M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Craft / Writing - Series
Annual ID:
OS23_RA039M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Broadcast / Series
Annual ID:
OS23_RA022M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS23_BS014M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Wieden+Kennedy / São Paulo + Anheuser-Busch (Budweiser) / New York + Iconoclast / São Paulo + Squeak E. Clean Studios
Client:
AB InBev / Budweiser
Title:
Yours To Take
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS037M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client:
AB InBev
Title:
We are living offerings
Category:
Sound Design
Annual ID:
OS23_MS056M
Award:
2023 IP & Product Design Merit Award
Agency:
AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Physical Product / In-Market
Annual ID:
OS23_IP023M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine / Bogotá + Abaco films / Bogotá
Client:
AB-INBEV CLUB COLOMBIA
Title:
FORTALEZA
Category:
Innovation & Transformation / Innovation in Brand-Side
Annual ID:
OS23_BS036M
Award:
2023 Public Relations Merit Award
Agency:
Wieden+Kennedy / New York + Africa / São Paulo + Allison+Partners + Copa90
Client:
Budweiser / AB InBev
Title:
Bring Home The Bud
Category:
Current Event Response
Annual ID:
OS23_PR075M
Award:
2023 Direct Marketing Merit Award
Agency:
DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client:
AbInBev Colombia - Poker Beer
Title:
Influencers' Friends
Category:
Social Media Post / Series
Annual ID:
OS23_DM090M
Award:
2023 Integrated Merit Award
Agency:
FCB / New York + FCB Brasil / São Paulo + AB InBev / Mike's Hard Lemonade
Client:
ABInBev mike's Hard Lemonade
Title:
mike's in a Beer World
Category:
Brand Partnerships
Annual ID:
OS23_IG050M
Award:
2023 Experiential & Immersive Merit Award
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Craft / Use of Sound
Annual ID:
OS23_EX087M
Award:
2023 Design Merit Award
Agency:
BBH Singapore + Le Pub Singapore + Pleid St + The Shoe Surgeon
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Annual ID:
OS23_DE106M
Award:
2023 Design Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Promotional / Physical Items
Annual ID:
OS23_DE115M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Physical Product & Mobile Integration
Annual ID:
OS23_IN062M
Award:
2023 Out of Home Merit Award
Agency:
AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH073M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client:
Carling Black Label
Title:
Bride Armour
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH074M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH076M
Award:
2023 Film & Video Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Television & VOD / Varying Length Series
Annual ID:
OS23_FI076M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE152M
Award:
2023 Design Merit Award
Agency:
Droga5 / New York + Enter + Pink Sparrow
Client:
Molson Coors
Title:
Plastic Free Future Mart
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE153M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client:
Budweiser
Title:
Unbreakable Courts
Category:
Craft / Storytelling
Annual ID:
OS23_EX084M
Award:
2023 Design Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev
Client:
Quilmes
Title:
Quilmes Coincidencies World Cup can
Category:
Packaging / Mass-market
Annual ID:
OS23_DE120M
Award:
2023 Out of Home Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH098M
Award:
2023 Out of Home Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours To Take
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH099M
Award:
2022 Direct Marketing Best of Discipline Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Annual ID:
OS22_DM001G
Award:
2022 Brand-Side / In-House Best of Discipline Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Best of Brand-Side / In-House
Annual ID:
OS22_BS001G
Award:
2022 Direct Marketing Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DM001G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles
Client:
Crown Royal
Title:
It's a New World of Cocktails
Category:
Production Design
Annual ID:
OS22_MI009G
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_EX006G
Award:
2022 Out of Home Gold Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH005G
Award:
2022 Out of Home Gold Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_OH012G
Award:
2022 Out of Home Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_OH013G
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Customer Experience (CX)
Annual ID:
OS22_BS001G
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS22_EX009G
Award:
2022 Integrated Gold Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS22_IG005G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_BE011G
Award:
2022 Creative Use of Data Gold Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media
Annual ID:
OS22_CU002G
Award:
2022 Out of Home Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS22_OH004G
Award:
2022 Direct Marketing Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Out of Home / Billboards & Transit
Annual ID:
OS22_DM002G
Award:
2022 Creative Effectiveness Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Multi-Country or Global / CSR
Annual ID:
OS22_CE003G
Award:
2022 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio
Annual ID:
OS22_BE014S
Award:
2022 Moving Image Craft Silver Pencil
Agency:
FRED & FARID / New York
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Production Design
Annual ID:
OS22_MI032S
Award:
2022 Out of Home Silver Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_OH018S
Award:
2022 Creative Use of Data Silver Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_CU008S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS22_DM023S
Award:
2022 Social Media Silver Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM012S
Award:
2022 Brand-Side / In-House Silver Pencil
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / Corona
Title:
Reverse Label
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS004S
Award:
2022 Direct Marketing Silver Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated Campaign
Annual ID:
OS22_DM019S